BANKING MANAGEMENT ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 BANKING MANAGEMENT CASE STUDY 1 ICICI Centralizes Applications ICICI centralizes applications for 'anywhere' When anytime, anywhere banking came to our country, ICICI Bank had to move away from the branch-centric model and make its services available nationwide. The solution was to centralize its applications. by Minu Sirsalewala ICICI Bank, India's second-largest bank with a network of about 540 branches and offices and over 1,000 ATMs offers banking products and financial services to corporate and retail customers through a variety of delivery channels. The legacy systems at ICICI group (now called ICICI Bank) were stand-alone systems, networked only for basic e-mail and none of the core applications we...